A Skincare eCommerce Brand

On-Page SEO

Scaling Organic Sales for “GlowNest”

Project Goals Increase organic traffic to product and collection pages Improve keyword rankings for high-converting skincare terms Drive more purchases directly from organic search Reduce paid ad dependency by growing organic visibility

The Challenges

GlowNest had a beautifully designed Shopify store but was struggling to attract customers organically. Most of their traffic came from Instagram and paid ads. Product pages weren’t optimized for search engines, site speed was slow on mobile, and there was no blog or content strategy in place to drive long-term traffic.

Our Approach

RankDix implemented a data-backed eCommerce SEO campaign focusing on revenue-generating pages: Performed a full site audit and fixed indexing & speed issues Optimized all product and category pages with SEO-friendly titles, meta descriptions, and structured data Created SEO blog content targeting questions and long-tail skincare keywords (e.g., “best moisturizer for dry skin”) Built quality backlinks from beauty blogs and skincare directories Improved internal linking to guide users and distribute link equity

The Results

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Organic Traffic Boost

220% increase in 4 months

Sales from SEO

3x increase in purchases from organic search

Bounce Rate

Reduced by 34% through better page experience and faster load times

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