A Skincare eCommerce Brand
- Industry :
- Niche :
On-Page SEO
Scaling Organic Sales for “GlowNest”
Project Goals
Increase organic traffic to product and collection pages
Improve keyword rankings for high-converting skincare terms
Drive more purchases directly from organic search
Reduce paid ad dependency by growing organic visibility
The Challenges
GlowNest had a beautifully designed Shopify store but was struggling to attract customers organically. Most of their traffic came from Instagram and paid ads. Product pages weren’t optimized for search engines, site speed was slow on mobile, and there was no blog or content strategy in place to drive long-term traffic.
Our Approach
RankDix implemented a data-backed eCommerce SEO campaign focusing on revenue-generating pages:
Performed a full site audit and fixed indexing & speed issues
Optimized all product and category pages with SEO-friendly titles, meta descriptions, and structured data
Created SEO blog content targeting questions and long-tail skincare keywords (e.g., “best moisturizer for dry skin”)
Built quality backlinks from beauty blogs and skincare directories
Improved internal linking to guide users and distribute link equity
The Results
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Organic Traffic Boost
220% increase in 4 months
Sales from SEO
3x increase in purchases from organic search
Bounce Rate
Reduced by 34% through better page experience and faster load times
